“I want to be an inventor” are the words Reed spoke when he was little. Since then, Reed has done just that. He is known for his ability to universally create and bring ideas to life. From shooting, editing and producing his own films (with actual film) in the ‘90’s that gained a cult following and inspired the world’s top mountain bike trials athletes, to being a rally car driver, to unearthing the perfect line on a dirt bike trail, Reed has a creative eye like nobody else. After playing league pool for years with this same creative eye, Reed recognized a need for a new way to find players and meet new competition. It was on his 1890 Brunswick Balke Collender table after a night of league play that the idea for Salotto first saw the light of day. Reed’s ability to see things differently and solve any challenge is an unmatched key component of our team.
It was a late Tuesday night in co-founder Reed Merschat’s basement leaning over the table for a post-league 8 Ball session. In mid stroke, Frontiero said: “What if there was a better way to find a game of pool, like an app to connect players and keep stats?”. The concept of Salotto was born late that night in January 2018. Immensely dedicated to performance, perseverance and an American Ninja Warrior top 10 finalist, Frontiero fanned the flame of Salotto until it became a reality. A competitive pool player, world class climber, expert cyclist, educator, fund-raiser and unbridled dream chaser, Frontiero is a component for success.