BRAND ASSETS

AN INTRODUCTION

These guidelines describe the visual and verbal elements that represent SALOTTO’S corporate identity. This includes our name, logo and other elements such as colors, and type.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect SALOTTO’S brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of SALOTTO’S name and marks.

LOGO USAGE


DOWNLOAD brand guidelines here



PLEASE READ THE USAGE AGREEMENT BEFORE DOWNLOADING



DOWNLOAD LOGOS here in .eps, .jpg, and .png file download is .zip file



DOWNLOAD PRO LOGOS here in .eps, .jpg, and .png file download is .zip file

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon pieces and our company name – they have a fixed relationship that should never be changed in any way.

The logos reflect two different versions that coincide with a Regualr version and a Pro version.

Please do use reverse logos for a darker background and give plenty of space around the logo.

Please don’t alter the logo in any way.

Salotto Logo
Salotto Horizontal Logo
Salotto Logo
Salotto Horizontal Logo

BRAND TYPOGRAPHY



Futura

DOWNLOAD FONT here

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design. We have selected Futura, which is clean, easy to read and professional for SALOTTO’S communications, as the primary corporate typefaces.

The main logo was developed from the typeface: Quantify

Futura Typefaces

COLORS


Salotto has SEVEN official colors: YELLOW, VIOLET, RED, GREEN, ORANGE, BLUE & TEAL. These colors have become a recognizable identifier for the company.

BLUE & YELLOW are the primary colors to be used in all Salotto branded material

Use them as the dominant color palette for all internal and external visual presentations of the company.

Yellow
WEB: #fac112
CMYK: 1 | 24 | 100 | 0
RGB: 250 | 193 | 18

Violet
WEB: #b26180
CMYK: 30 | 73 | 32 | 2
RGB: 178 | 97 | 128

Red
WEB: #fa2912
CMYK: 0 | 95 | 100 | 0
RGB: 250 | 41 | 18

Green
WEB: #bdc20d
CMYK: 31 | 12 | 100 | 0
RGB: 178 | 97 | 128

Orange
WEB: #ff7a00
CMYK: 0 | 64 | 100 | 0
RGB: 255 | 122 | 0

Blue
WEB: #086ba3
CMYK: 91 | 56 | 13 | 1
RGB: 8 | 107 | 163

Teal
WEB: #87d1bd
CMYK: 46 | 0 | 32 | 0
RGB: 135 | 209 | 189

GUIDELINES CREATED BY
The Bark Firm
CONTACT Neil Benton
www.thebarkfirm.com

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