An Introduction
These guidelines describe the visual and verbal elements that represent the Salotto corporate identity. This includes our name, logo and other elements such as colors, and type.
Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.
These guidelines reflect the Salotto brand, including the logo, name, colors and identifying elements, which are valuable company assets.
Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the the Salotto name and marks.
Logo Usage
Download brand guidelines here.
Download logos here in .jpg and .png format. Download is .zip file.
Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon pieces and our company name – they have a fixed relationship that should never be changed in any way. The logos reflect two different versions that coincide with a Regular version and a Pro version.
Colors
Explanation:
Salotto has seven official colors: The colors are all derived from the new tournament colors of the balls used.
Usage:
The blue is the main color. The yellow is used in contrast as a call-to-action color. All other colors are used as side colors to these main two colors.
Web: #fac112
CMYK: 0, 23, 93, 2%
RGB: 250, 193, 18
Web: #b26180
CMYK: 0, 46, 28, 30%
RGB: 178, 97, 128
Web: #fa2912
CMYK: 0, 84, 93, 2%
RGB: 250, 41, 18
Web: #bdc20d
CMYK: 3, 0, 93, 24%
RGB: 189, 194, 13
Web: #ff7a00
CMYK: 0, 52, 100, 0%
RGB: 255, 122, 0
Web: #086ba3
CMYK: 95, 34, 0, 36%
RGB: 8, 107, 163
Web: #87d1bd
CMYK: 35, 0, 10, 18%
RGB: 135, 209, 189
Corporate Typography
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design. We have selected Futura, which is clean, easy to read and professional for SALOTTO’S communications, as the primary corporate typefaces.
The main logo was developed from the typeface: Quantify
Quantify was designed and published by Saidi Alfianor; a brand and web designer from Indonesia. Quantify is a sans serif display typeface which includes all caps, lowercase and glyphs. The font can be described as multipurpose specially for logos and posters.
Futura
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was developed as a typeface by the Bauer Type Foundry, in competition with Ludwig & Mayer’s seminal Erbar typeface of 1926.
Futura has an appearance of efficiency and forwardness. Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a
modern typeface should express modern models, rather than be a revival of a previous design.
Futura
Regular
a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z
Numerals
0 1 2 3 4 5 6 7 8 9
Special Characters
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