These guidelines describe the visual and verbal elements that represent SALOTTO’S corporate identity. This includes our name, logo and other elements such as colors, and type.
Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.
These guidelines reflect SALOTTO’S brand, including the logo, name, colors and identifying elements, are valuable company assets.
Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of SALOTTO’S name and marks.
DOWNLOAD brand guidelines here
PLEASE READ THE USAGE AGREEMENT BEFORE DOWNLOADING
DOWNLOAD LOGOS here in .eps, .jpg, and .png file download is .zip file
DOWNLOAD PRO LOGOS here in .eps, .jpg, and .png file download is .zip file
Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon pieces and our company name – they have a fixed relationship that should never be changed in any way.
The logos reflect two different versions that coincide with a Regualr version and a Pro version.
Please do use reverse logos for a darker background and give plenty of space around the logo.
Please don’t alter the logo in any way.
DOWNLOAD FONT here
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design.
We have selected Futura, which is clean, easy to read and professional for SALOTTO’S communications, as the primary corporate typefaces.
The main logo was developed from the typeface: Quantify
Salotto has SEVEN official colors: YELLOW, VIOLET, RED, GREEN, ORANGE, BLUE & TEAL. These colors have become a recognizable identifier for the company.
BLUE & YELLOW are the primary colors to be used in all Salotto branded material
Use them as the dominant color palette for all internal and external visual presentations of the company.
CMYK: 1 | 24 | 100 | 0
RGB: 250 | 193 | 18
CMYK: 30 | 73 | 32 | 2
RGB: 178 | 97 | 128
CMYK: 0 | 95 | 100 | 0
RGB: 250 | 41 | 18
CMYK: 31 | 12 | 100 | 0
RGB: 178 | 97 | 128
CMYK: 0 | 64 | 100 | 0
RGB: 255 | 122 | 0
CMYK: 91 | 56 | 13 | 1
RGB: 8 | 107 | 163
CMYK: 46 | 0 | 32 | 0
RGB: 135 | 209 | 189
GUIDELINES CREATED BY
The Bark Firm
CONTACT Neil Benton